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December 2007

December 30, 2007

Hey kids! It's finally here...

Seth Godin action figure Yes, with built-in Brandomatic® and PurplePower® is finally ready and you can be the first on your block to have one.

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December 26, 2007

Branding and Building Trust: Social and Ethical Issues

Some new tools for managing trust are emerging on social networking and e-commerce sites. eBay seller ratings and friend-of-a-friend recommendations are examples. There's an argument to be made for giving users maximal control over their own data. Still, this is not fool proof since often users don't take the time to read service agreements.

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